{"id":1667,"date":"2021-10-13T14:10:49","date_gmt":"2021-10-13T06:10:49","guid":{"rendered":"https:\/\/jobman.com.au\/?p=1667"},"modified":"2022-10-12T12:23:07","modified_gmt":"2022-10-12T04:23:07","slug":"how-erp-makes-lead-management-easy","status":"publish","type":"post","link":"https:\/\/jobman.com\/us\/articles\/how-erp-makes-lead-management-easy\/","title":{"rendered":"How An ERP Makes Lead Management Easy"},"content":{"rendered":"

What happens when a lead enters your sales pipeline? It seems like a simple question, but statistics show only 27% of leads<\/a> get contacted. So why are nearly three-quarters of leads ignored, missed, or mishandled?<\/p>\n

The answer lies in lead management<\/b><\/a>. And for Australian manufacturers, an ERP system with built-in lead management functionality is the only tool for the job.<\/p>\n

Lead management: What is it, and why is it important for business?<\/h2>\n

If your marketing is working, leads will enter your sales pipeline from all over: website forms, trade shows, referrals and repeat business, to name a few sources. At this stage, they might be unqualified (you need to decide if they\u2019re worth pursuing) or qualified leads who are keen to hear from you.<\/p>\n

But in all likelihood, they\u2019re not ready to buy just yet.<\/p>\n

Here\u2019s where an intelligent, data-driven lead management system becomes critical.<\/p>\n

Better lead management means more business<\/h3>\n

When you get the lead nurturing process right, you will see more closed sales and, therefore, more profit. Even increasing the percentage of contacted leads from 27% to 50% can enormously benefit your bottom line.<\/p>\n

So, how do you handle leads more professionally to close more sales?<\/p>\n

The critical factors in lead management<\/h3>\n