{"id":1199,"date":"2020-09-11T06:57:44","date_gmt":"2020-09-11T06:57:44","guid":{"rendered":"https:\/\/jobman.com.au\/?p=1199"},"modified":"2022-10-03T14:38:45","modified_gmt":"2022-10-03T06:38:45","slug":"why-manufacturers-need-a-crm-built-with-them-in-mind","status":"publish","type":"post","link":"https:\/\/jobman.com\/us\/articles\/why-manufacturers-need-a-crm-built-with-them-in-mind\/","title":{"rendered":"Why Manufacturers Need a CRM Built With Them In Mind"},"content":{"rendered":"<h2>Quick recap: What is a CRM?<\/h2>\n<p>A CRM or <u>C<\/u>ustomer <u>R<\/u>elationship <u>M<\/u>anagement tool is a software to organise customer data. From the moment they become a sales lead (and even before), through the purchase process, after-sales support and ongoing relationships, a <a href=\"https:\/\/jobman.com\/us\/features\/customer-relationship-management\/\">CRM keeps all the information in a system<\/a> that is:<\/p>\n<ul>\n<li>Centralised<\/li>\n<li>Categorised<\/li>\n<li>Searchable<\/li>\n<li>Actionable<\/li>\n<li>Automated (in some systems)<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.manufacturing.net\/home\/whitepaper\/13244292\/how-to-drive-manufacturing-with-the-power-of-crm\" target=\"_blank\" rel=\"noopener\">More than 40% of the manufacturing industry<\/a>\u00a0uses a CRM. The percentage increases as market cap rises, which suggests a CRM is one of those fundamental tools to build and sustain thriving businesses.<\/p>\n<p>Some\u00a0<a href=\"https:\/\/jobman.com\/us\/\">ERPs for manufacturers<\/a>\u00a0have a CRM module. This avoids the need to have parallel separate systems and streamlines the production process by automating back-end tasks.<\/p>\n<h2>What manufacturers need in a CRM<\/h2>\n<p>Australia\u2019s manufacturing industry has grown up a lot in the<br \/>\nlast few decades. Today\u2019s operators are proactive and innovative; a big<br \/>\ninvestment in marketing has seen customer acquisition, product quality, R&amp;D<br \/>\nand technology integration become priorities. And we\u2019re now playing on a global<br \/>\nstage, with a valuable (and rapidly growing) export market contributing to <a href=\"https:\/\/www.austrade.gov.au\/International\/Buy\/Australian-industry-capabilities\/manufacturing\" target=\"_blank\" rel=\"noopener\">Australia\u2019s<br \/>\n$100 billion manufacturing industry<\/a>.<\/p>\n<p>Plainly, manufacturers need a CRM designed with<br \/>\nconsideration for the challenges of our growing industry. But what are the<br \/>\nspecific features, functions and solutions you should be looking for?<\/p>\n<h3>CUSTOMISED CUSTOMER DATA<\/h3>\n<p>CRMs are, in their simplest form, a place to keep customer data for easy recall. But small fabricators and entrepreneurs, through to large scale manufacturing businesses, all need more.<\/p>\n<ul>\n<li>Job stage (lead, in production, delivered etc)<\/li>\n<li>Customer classification<\/li>\n<li>Automatic design spec flow<\/li>\n<li>Multiple contacts per customer<\/li>\n<li>Purchase orders and material information<\/li>\n<li>Warranty and Repair Information<\/li>\n<li>Service History<\/li>\n<\/ul>\n<p>It\u2019s the little things that a manufacturing CRM enables \u2013 like delivery time tracking, well-documented specification requirements, service call histories \u2013 that build more fruitful customer relationships.<\/p>\n<h3>Streamlined supply chain<\/h3>\n<p>This is where a <a href=\"https:\/\/jobman.com\/us\/features\/customer-relationship-management\/\">combined ERP and CRM for manufacturers<\/a> provides an operational advantage. Linking and automating data from the earliest stages of a new business lead, right through to ordering, manufacturing, delivery, and after-sales support, improves the customer relationship and saves significant admin time.<\/p>\n<h3>Forecasting<\/h3>\n<p>Australian manufacturers are <a href=\"https:\/\/www.aph.gov.au\/About_Parliament\/Parliamentary_Departments\/Parliamentary_Library\/pubs\/rp\/rp9900\/2000RP22\" target=\"_blank\" rel=\"noopener\">known as innovators<\/a>. In every industry, from cabinet making to high-tech microelectronics, accurate forecasting has several benefits:<\/p>\n<ul>\n<li><a href=\"https:\/\/jobman.com\/us\/features\/job-management\/\">Workforce management<\/a><\/li>\n<li>Process Optimisation<\/li>\n<li>Stock Control<\/li>\n<li>Equipment Investment<\/li>\n<li>R&amp;D Hints<\/li>\n<\/ul>\n<p>By improving product information and offering a better overview of demand forecasting, manufacturing CRMs shorten the time to market and enable any operation to be more agile.<\/p>\n<h3>Quality control<\/h3>\n<p>It\u2019s a no-brainer that to keep your business afloat, you need to keep delivering high-quality work. Defective products bear large costs, both in dollars and reputation capital.<\/p>\n<p>Manufacturing ERPs with a CRM module provide the answer in analytics. Because the system keeps all the data together, including hard product data and qualitative feedback captured in customer conversations, your business can identify potential production flaws before they impact the bottom line.<\/p>\n<h2>A CRM for Aussie manufacturers, by Aussie manufacturers<\/h2>\n<p>Jobman is a flexible ERP with a clever CRM module designed specifically for the local manufacturing industry. We understand the unique and ever-changing needs of customers in our industry because we have real experience on the manufacturing floor.<\/p>\n<p>Find out more about our <a href=\"https:\/\/jobman.com\/us\/features\/customer-relationship-management\/\">CRM for manufacturers<\/a> or get in touch for a quick chat about our customisable ERP solution.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Quick recap: What is a CRM? A CRM or Customer Relationship Management tool is a software to organise customer data. From the moment they become a sales lead (and even&#8230;<\/p>","protected":false},"author":1,"featured_media":1879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1199","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-erp"},"_links":{"self":[{"href":"https:\/\/jobman.com\/us\/wp-json\/wp\/v2\/posts\/1199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobman.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobman.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobman.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobman.com\/us\/wp-json\/wp\/v2\/comments?post=1199"}],"version-history":[{"count":0,"href":"https:\/\/jobman.com\/us\/wp-json\/wp\/v2\/posts\/1199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobman.com\/us\/wp-json\/wp\/v2\/media\/1879"}],"wp:attachment":[{"href":"https:\/\/jobman.com\/us\/wp-json\/wp\/v2\/media?parent=1199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobman.com\/us\/wp-json\/wp\/v2\/categories?post=1199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobman.com\/us\/wp-json\/wp\/v2\/tags?post=1199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}