{"id":1970,"date":"2022-02-21T12:00:21","date_gmt":"2022-02-21T04:00:21","guid":{"rendered":"https:\/\/jobman.com\/?p=1970"},"modified":"2022-10-12T12:21:52","modified_gmt":"2022-10-12T04:21:52","slug":"how-to-use-erp-data-to-improve-sales-marketing","status":"publish","type":"post","link":"https:\/\/jobman.com\/au\/articles\/how-to-use-erp-data-to-improve-sales-marketing\/","title":{"rendered":"How to Use ERP Data to Improve Sales &amp; Marketing"},"content":{"rendered":"<p class=\"p1\">Implementing an Enterprise Resource Planning (ERP) system has many benefits for salespeople. Better visibility across the business, easier quoting and invoicing, automated lead management, improved team collaboration\u2026the list goes on.<\/p>\n<p class=\"p1\">But the <span class=\"s1\">biggest benefit of an ERP<\/span> for salespeople? Winning more business.<\/p>\n<p class=\"p1\">In an era when sole traders are spruiking their services against sales teams from bigger businesses, an ERP provides the competitive advantage you need to close more deals.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h2 class=\"p2\"><b>ERP intelligence for sales and marketing<\/b><\/h2>\n<p class=\"p1\">Most ERPs feature an integrated CRM as standard. But ERPs designed for manufacturers come with additional modules to support marketing and sales in specialised industries.<\/p>\n<h3 class=\"p3\">CRM module<\/h3>\n<p class=\"p1\">A <a href=\"https:\/\/jobman.com\/au\/articles\/how-to-use-erp-improve-customer-relationships\/\"><span class=\"s1\">Customer Relationship Management (CRM) module<\/span><\/a> enables manufacturers to organise data from customers, suppliers and partners. <a href=\"https:\/\/jobman.com\/au\/features\/customer-relationship-management\/\"><span class=\"s1\">Jobman\u2019s CRM<\/span><\/a> comes with a high degree of customisation, so you can:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Track every interaction<\/li>\n<li class=\"li1\">Categorise customer types<\/li>\n<li class=\"li1\">Identify high-value customers<\/li>\n<li class=\"li1\">Prepare for customer meetings<\/li>\n<li class=\"li1\">Call up job data on the spot<\/li>\n<\/ul>\n<p class=\"p1\">After all, making a good impression is half the battle to winning more business.<\/p>\n<h3 class=\"p3\">Lead management<\/h3>\n<p class=\"p1\">Keeping track of prospective customers is time-consuming and complex. <a href=\"https:\/\/jobman.com\/au\/articles\/how-erp-makes-lead-management-easy\/\"><span class=\"s1\">Using ERP data to streamline lead management<\/span><\/a> takes the legwork out of lead qualification. As a result, sales and marketing staff can pursue valuable opportunities, proactively deliver personalised information, or pull back if the timing isn\u2019t right.<\/p>\n<h3 class=\"p3\">Forecasting<\/h3>\n<p class=\"p1\">When a potential customer asks, \u201ccan you make it happen?\u201d you need to be ready with an answer. Not in 3-5 business days, or even 24 hours, but on the spot.<\/p>\n<p class=\"p4\"><span class=\"s3\">Jobman ERP software provides <a href=\"https:\/\/jobman.com\/au\/features\/job-management\/\"><span class=\"s1\">complete operational transparency<\/span><\/a> and <span class=\"s1\">data-driven insight<\/span> to answer confidently. You can <a href=\"https:\/\/jobman.com\/au\/features\/inventory-control\/\"><span class=\"s1\">check stock levels<\/span><\/a>, <a href=\"https:\/\/jobman.com\/au\/features\/capacity-planning\/\"><span class=\"s1\">assign capacity<\/span><\/a> and <a href=\"https:\/\/jobman.com\/au\/features\/scheduling\/\"><span class=\"s1\">look ahead to jobs in the pipeline<\/span><\/a>, all from any web-connected device.<\/span><\/p>\n<h3 class=\"p3\">Fast, professional quoting<\/h3>\n<p class=\"p1\">Jobman\u2019s <a href=\"https:\/\/jobman.com\/au\/features\/quoting\/\"><span class=\"s1\">browser-based quoting module<\/span><\/a> allows you to create professional quotes in minutes. In addition, you can customise every part of the quote to deliver a personalised estimate that stays on top of the pile.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3 class=\"p3\">Business intelligence<\/h3>\n<p class=\"p1\">From sole trader cabinetmakers to large manufacturers, every business sits on a gold mine of data. An ERP provides transparent access to that data, so management can uncover value-adding insights and pursue high-potential opportunities.<\/p>\n<p class=\"p1\">For example, Superior Kitchens &amp; Cabinets in Albany, WA, were taking every job as it came because they lacked the data and visualisation to streamline their services.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/jobman.com\/au\/articles\/manage-manufacturing-business-with-confidence\/\">After implementing Jobman<\/a><\/span>, the team saw significant productivity increases and a streamlined job pipeline. Most importantly, their management team now has greater confidence when a customer comes calling.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h2 class=\"p2\"><b>Benefits of an ERP system for sales<\/b><\/h2>\n<ul class=\"ul1\">\n<li class=\"li1\">Manage the lead pipeline better<\/li>\n<li class=\"li1\">Improve relationships with existing customers<\/li>\n<li class=\"li1\">Increase productivity<\/li>\n<li class=\"li1\">Reduce wasted time<\/li>\n<li class=\"li1\">Answer customer questions faster<\/li>\n<li class=\"li1\">Collaborate better across the business<\/li>\n<li class=\"li1\">Uncover trends and insights<\/li>\n<\/ul>\n<h2 class=\"p2\"><b>How to integrate ERP intelligence into sales and marketing processes<\/b><\/h2>\n<p class=\"p1\">There are many sales and marketing intelligence tools out there. But before you subscribe to yet another expensive service, consider <span class=\"s1\">how an ERP streamlines operations across the business<\/span>.<\/p>\n<p class=\"p1\">The right manufacturing ERP will supersede the legacy systems that don\u2019t communicate properly.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">With optional integrations like <a href=\"https:\/\/jobman.com\/au\/features\/integrations\/accounting\/\"><span class=\"s1\">accounting<\/span><\/a>, <a href=\"https:\/\/jobman.com\/au\/features\/integrations\/cloud-storage\/\"><span class=\"s1\">cloud storage<\/span><\/a> and <a href=\"https:\/\/jobman.com\/au\/features\/integrations\/cad-cam\/\">CAD-CAM software<\/a>, Jobman has all your bases covered. The result is a simplified system providing end-to-end intelligence.<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/jobman.com\/au\/contact\/\">Contact us<\/a><\/span> to take Jobman for a test drive today.<\/p>","protected":false},"excerpt":{"rendered":"<p>Implementing an Enterprise Resource Planning (ERP) system has many benefits for salespeople. Better visibility across the business, easier quoting and invoicing, automated lead management, improved team collaboration\u2026the list goes on&#8230;.<\/p>","protected":false},"author":4,"featured_media":1971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,10],"tags":[],"class_list":{"0":"post-1970","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-erp","8":"category-lead-management"},"_links":{"self":[{"href":"https:\/\/jobman.com\/au\/wp-json\/wp\/v2\/posts\/1970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobman.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobman.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobman.com\/au\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/jobman.com\/au\/wp-json\/wp\/v2\/comments?post=1970"}],"version-history":[{"count":0,"href":"https:\/\/jobman.com\/au\/wp-json\/wp\/v2\/posts\/1970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobman.com\/au\/wp-json\/wp\/v2\/media\/1971"}],"wp:attachment":[{"href":"https:\/\/jobman.com\/au\/wp-json\/wp\/v2\/media?parent=1970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobman.com\/au\/wp-json\/wp\/v2\/categories?post=1970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobman.com\/au\/wp-json\/wp\/v2\/tags?post=1970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}